The China Reserve® — Bespoke Journeys Through China, with a red 瑰宝 seal

BESPOKE PRIVATE JOURNEYS THROUGH CHINA

China, beyond
the expected.

Imperial cities. Mountain retreats. Living traditions. Discover a China that feels personal, with private journeys shaped around your curiosity.

PERSONAL BY DESIGN · ROOTED IN PLACE
A dancer in a flowing red dress on the Great Wall at sunset
A moment of beauty on the Great Wall

THE ART OF PERSONAL TRAVEL

A vast country.
A very personal journey.

Let the monuments be magnificent and the days feel effortless. A thoughtful route connects China’s great sights with the moments between them: a conversation over tea, an old neighborhood, an afternoon with nowhere else to be.

The Reserve approach

THE SIGNATURE COLLECTION

Begin with what moves you.

Our itineraries are invitations. Each can be refined around your dates, hotel preferences, and the way you like to travel.

Limestone mountains above the Li River

THE LANDSCAPE RESERVE

Stay a little longer.
See a little deeper.

Follow a river through limestone peaks. Wake to a garden instead of a busy itinerary. We balance the celebrated sights with the pleasure of simply being there.

Discover China in Watercolor

A PLACE TO RETURN TO

The stay is part of the story.

A distinguished city address, a heritage courtyard, a landscape retreat, or a suite on the Yangtze. Character and comfort, considered together.

CITY

An exceptional address.

Choose space, service, and a location that makes your days feel easy.

HERITAGE

History, quietly inhabited.

Courtyards and regional architecture bring another dimension to the journey.

LANDSCAPE

Room to slow down.

Retreats and river voyages create space between your discoveries.

Explore our approach to stays
Tents along the Great Wall beneath rugged mountain ridges at sunset

OUR SIGNATURE TOUR · GREAT WALL CAMPING

A night on the Great Wall.
A story for a lifetime.

Watch the evening light cross the mountains. Settle into a guided camp at a permitted location, then wake to the first light along the ancient ramparts. Our Great Wall Adventure Club camping collection brings a remarkable overnight experience to your private China journey.

100 Nights of a Lifetime book by Stephanie Vermillion, published by National Geographic

FEATURED BY NATIONAL GEOGRAPHIC

100 Nights of a Lifetime

Stephanie Vermillion’s The World’s Ultimate Adventures After Dark features our Great Wall camping experience among remarkable nights around the world.

Discover the book & experience ↗
Explore the signature camping tour

Overnight locations, equipment, facilities, and weather alternatives are confirmed for your dates.

PRIVATE ENCOUNTERS

China through its people.

Food, tea, craft, and local stories add texture to a journey. We match the experience to your interests and confirm the right hosts.

Forested sandstone pillars in Zhangjiajie

ZHANGJIAJIE · WESTERN HUNAN

Where the landscape
becomes extraordinary.

Discover soaring sandstone formations and a private five-day journey to the Phoenix Town. Connect the region with Beijing or Shanghai as part of your wider China itinerary.

Explore Zhangjiajie

THE WAY YOU TRAVEL

Your company. Your pace.

THE PEOPLE BEHIND THE RESERVE

Experience you can feel.

An established China travel family, with personal service at its heart.

MADE TO MEASURE

Make room for the China you imagine.

Tell us the places, pleasures, and pace that matter to you. We’ll shape the journey around them.

Begin a conversation